Chillbox International Retailer Opens Concept Test Store in San Diego, CA

Grand Opening Scheduled in Downtown’s East Village

PRESS RELEASE FOR IMMEDIATE RELEASE

San Diego, CA., March 30, 2016 – Chillbox, the largest Greek Frozen Yogurt retailer in the European market, operating stores in over 70 locations in 11 countries, announced today that it has opened its test concept West Coast store in San Diego, California. Located in the heart of Downtown San Diego, at 214 Park Blvd., Chillbox joins the East Village urban community, just steps away from PETCO Park.

Chillbox recently entered the U.S. market in the New York City area, and now California, Arizona and Nevada are all on tap for the company’s West Coast expansion plans. Chillbox’s signature product is an all-natural, Greek Frozen Yogurt, specially crafted from 100% Greek yogurt and low-fat non-GMO milk. The product is gluten-free, high in protein and Calcium, low-calorie, and chemical and preservative free.

“Chillbox CA plans to open 100 stores throughout the West Coast over the next five years,” said Georgette Kakridas, CEO and Co-Founder of LoudMouth Strategies, a boutique marketing and creative services firm headquartered in San Diego. “San Diego’s East Village community is the ideal location for Chillbox to open its California concept test store before expanding throughout all of the designated West Coast markets. It is an untapped economic and hip cultural district with tremendous growth potential.” Kakridas, who also serves as Vice President of Marketing and Communications for the Chillbox California Corporate team, has been an active and vocal advocate of economic growth, sustainability, and civic engagement for San Diego County and the State. She is a Founding Steering Committee Member and Past Chair of Equinox Center’s Leaders 2020, a 2013 recipient of the San Diego Business Journal’s Emerging Young Leaders Award and has led public policy, and economic development initiatives for the San Diego Regional EDC, University of Oklahoma, and TH(i)NQ Ed in Sacramento, California.

“We believe Chillbox’s presence will be a valuable addition to the transformation of this diverse growing urban community and enhance the healthy product offerings to area residents and visiting tourists,” added Kakridas. “Chillbox looks forward to working with local business and government officials and becoming an active part of the San Diego community.” In partnership with the East Village Association, Chillbox will have a significant community presence, Monday, April 4, 2016, during the San Diego Padres vs. Dodgers Opening Day festivities and will hold its Grand Opening Celebration and Ribbon-Cutting Ceremony on Friday, April 8, 2016 from noon – 3:00 p.m. The event will be open to the public and there will be free product samples, special giveaways, and entertainment.

“We are honored that Chillbox recognizes the creative, innovative, and socially conscious fiber unique to the East Village neighborhood and chose the City of San Diego as the location for its test concept West Coast store,” said Lisa Lem, Executive Director of the East Village Association. “It is exciting that this international franchise selected the City of San Diego over Los Angeles and San Francisco to plant its first West Coast flag.”

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Chillbox Product Offerings

Chillbox Greek Frozen Yogurt Comes in 8 Different Flavors: Natural, Strawberry, Mango, Chocolate, Vanilla Madagascar, Cookie, Banana, Hazelnut Praline.

Topping Bar: A wide variety of toppings are offered and are selected based on the highest quality and taste criteria, including locally sourced honey and fresh fruit.

Coffee, Tea and Beverages: A variety of European coffees and drinks, smoothies, Greek yogurt smoothies, and natural juices.

Chillbox is now open to the public and its regular operating hours are: Monday-Thursday 11a.m. to 10 p.m. * Friday-Saturday 11:00 a.m. to 12 a.m. * Sunday 11 a.m. to 8 p.m.

About Chillbox USA: Chillbox Greek Frozen Yogurt is expanding its presence outside Europe, with a strategic partnership with Lymell Holdings LLC that has earned the exclusive master franchise for branch development across USA with 100 new stores in the next 4 years. After a rapid expansion in the highly demanding European market, Chillbox is now present in over 72 locations in 11 countries.

About Chillbox CA: Chillbox Greek Frozen Yogurt is a new concept expanding through out California. Chillbox California is the West Coast master franchisor. Chillbox is a new and modern frozen yogurt store concept offering a healthy alternative to traditional frozen yogurt. Its signature yogurt is made from all-natural ingredients, crafted with100% authentic Greek yogurt and low-fat non-GMO milk.

For more information on Chillbox CA or Chillbox franchise opportunities, please visit: www.chillboxca.com.

  • Facebook: https://business.facebook.com/chillboxca
  • Instagram: https://www.instagram.com/chillbox_usa
  • Twitter: https://twitter.com/ChillboxUSA
  • Google Plus: https://plus.google.com/+ChillboxcaSanDiego

About The East Village: East Village is the largest urban neighborhood in downtown San Diego, California. The East Villagenencompasses 130 blocks east of the Gaslamp Quarter and southeast of the central business district in Downtown San Diego. The East Village community has a population of 10,000 (and growing), and is home to over 700 businesses, restaurants, hotels, art galleries, and notable landmarks such as PETCO Park, the new San Diego Downtown Central Library, School of Architecture and Design, Thomas Jefferson School of Law, Fashion Institute of Design and Merchandising and San Diego City College.

About The East Village Association: The East Village Association, Inc., (EVA) is a nonprofit corporation 501c3 that manages the East Village Business Improvement District (BID). Its mission is to support and promote East Village businesses by establishing the community as San Diego’s livable urban village.

For more information on the East Village or the East Village Association please contact Lisa Lem, Executive Director of EVA at 619.546.5636 or visit: EastVillageSanDiego.com.

Chillbox Greek Frozen Yogurt
214 Park Blvd. San Diego, CA 92101
PH: 619.534.8285
www.ChillboxCA.com
media@chillboxca.com

Media Contacts:
Meredith Dowling
PH: 619.306.6649
Georgette Kakridas
PH: 916.335-9956